Creating relevant content is already difficult: for B2B, it could be even more challenging. When we talk about social media, a very common subject is analytics, metrics, ROI, leads and viral content, among so many others. However, we all know that, more than using the analysis tools, there is a primary question that needs to […]
Category Archives: Blog
Why is the advertising industry so challenging?
The advertising industry is challenging throughout the world. It’s the kind of career that a lot of people pursue, but the competition is high for the few available positions. There is a misfit between the demand for labour and the number of available professionals. Another common situation is that companies have an old-fashioned mindset about […]
Do you believe that your company is ready for social media?
“Sometimes, if your company have a lot of weaknesses, social media will make them more evident. Are you ready to change everything is needed?”Until a couple of years ago, companies could choose to be online, if they wanted to have a website and whether they wanted to be on social media or not. Some medium-sized […]
The shallowness of the B2B marketing and communications professional
The industry feels the need for more passionate professionals. We all know that marketing is a fancy name that could be used for pretty much anything, but only a few people know the real meaning of the word. Eventually, not even some of the marketing professionals will know it. The first thing that we learn […]
The old battle between marketing & sales
Disputes between departments in the commercial area could create more internal than external competition. Generally, in big B2C companies, the sales team lives closer to the marketing one, due to the constant sales promotions, promoters, brand ambassadors, marketing collaterals, etc. On the other hand, in B2B companies it is quite common to have a smaller […]