Navigating the Dynamic Landscape of Telecommunications Marketing: A Comprehensive Comparison Between Brazil and Canada

Hello, wonderful readers of BRains! I am Gustavo Resende, a Telecommunications Engineer with an MBA in Marketing and over two decades of professional experience. Currently, I work as the Marketing Manager at TELUS, a leading Canadian telecommunications company. My experience in Telecom began in Brazil with companies such as GVT (VIVO), NET, Embratel, and 3M. […]

The old battle between marketing & sales

Disputes between departments in the commercial area could create more internal than external competition. Generally, in big B2C companies, the sales team lives closer to the marketing one, due to the constant sales promotions, promoters, brand ambassadors, marketing collaterals, etc. On the other hand, in B2B companies it is quite common to have a smaller […]